Real Estate is always a worthwhile investment. Whether bought, sold, rented or owned for commercial or residential purposes, it requires tremendous planning, research and strategy. Dr. Joudah is empowered with in depth knowledge of the real estate market and thus can provide clients effective guidance in terms of real estate development & investments.

The core consultancy services offered in this field are:

Dr. Joudah assesses, analyse, review and recommend. Soundly based feasibility studies are at the heart of his work, providing the building blocks for clear strategic thinking or great design that's commercially viable. Of necessity, studies of this type are generally confidential and every study is individually tailored to client's requirements. Please visit the portfolio page for brief outlines of case studies conducted by Dr. Joudah.

Certain investigations prior to commencing any property/ facility development are essential for proper definition of the project, potential success in execution and operation, and optimum capital utilisation. At the pre-development stage, Dr. Joudah helps investors/ developers in:

• Pre-Feasibility: covering market location characteristics, project site and area evaluation, competition and demand analysis.
• Mission & Concept Statements: set clear and concise guidelines on the classification and operation of the planned facility, with projection of how the facilities and services will be perceived by end-users.
• Operating Philosophy: detailed operating philosophy for the facility. In line with above studies, the process of establishing an overall Project Budget will be simplified.
• Site Analysis: assess the potential for the project and determine if the critical success factors are incorporated. SWOT analysis focuses on the elements affecting the project.
• Funding Assistance: including Equity/ Debt Structure Advice, Investor Searches, and Loan Documentation Preparation.

Technical assistance offered by Dr. Joudah includes a wide range of important services for the investors, developers and operators of the property/ facility:

• Area Programme (facilities/ services mix).
• Design Statement (space requirements).
• Design Layout (preliminary & working drawings).
• Provide and/or Revise Specifications.
• Site Meetings Attendance.
• Construction Progress Reviews.
• Preparation of Final Punch List and Critical Path.

To ensure project's success it is vital to commence a proper Marketing & Sales policy ahead of property/ facility completion. Depending on the nature and size of the project, Dr. Joudah can assist the developer/ investors in this field either independently or in cooperation with specialised consultants. Such services include:

• Establish and Recommend Corporate Identity of the Project.
• Marketing Intelligence Report Strategy.
• Marketing and Sales Action Plan.
• Preparation of Marketing Launch Programme & Tools.